Designer portrait
THE BRAND
Ann Demeulemeester (and her contemporaries, the Antwerp Six), transformed global fashion with an restatement of traditional fashion design and a polemical approach to luxury trends. She founded her label in 1985 and imbues her designs with a strong narrative and rebellious spirit. For Demeulemeester, fashion is a form of communication. Her complex language of contrasts covers a whole gamut of emotions. The tension is highly poetic, and her clothes reveal many layers of soul. Known for her elegant tailoring and dark yet glamorous aesthetic, she created a serene and darkly romantic world with an intriguing mix of edgy rebellion and sophistication.
Website (biographical source): www.anndemeulemeester.com