Designer portrait
THE BRAND
J Brand is all about chic denim staples that fit perfectly. The California-based label focuses on versatility, meaning its pieces are solid foundations for a multitude of looks. A go-to destination for the fashion-conscious denim lover, the brand has gained a cult following thanks to its coveted washes and impeccable American craftsmanship.
With a vision of creating denim with an incredibly flattering finish, Jeff Rudes launched J Brand in 2004 alongside stylist Susie Crippen. The label quickly accrued global success and Rudes has since launched a ready-to-wear collection and even collaborated with iconic industry names such as Proenza Schouler and Christopher Kane.
SUSTAINABILITY
At J BRAND, they believe in creating jeans with purpose. Jeans that fit beautifully—even perfectly. But, more importantly—jeans that are made to last. Jeans that are truly lived in and loved, season after season, wear after wear. Jeans that take on the unique patina of the individual who wears them.
Jeans that reduce waste to almost zero. Jeans that minimize our impact on both the planet and the artisans who make our clothes.
Actual website & biographical source: www.jbrandjeans.com
